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Spring Gardening Campaign (2014)

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This report evaluates Essex & Suffolk’s 2014 Spring Gardening Campaign and makes recommendations for future campaigns. Its aim was to raise awareness of customers on how to use water wisely in their gardens over the summer period. It did so by running campaign stalls, where people received, for example, useful tips for how to save water. The second main measure concerned advertisements of water-efficient use in the garden in newspapers, the radio and social media. The report states to have effectively raised awareness about water use in the garden over the summer period through the two measures, yet it admits the difficulty of measuring success.