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Public Attitudes to Water Efficiency in Wales

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  1. With a growing population and climate change related changes in weather, it is important for the Welsh Government to consider how water is viewed and used in Wales in order to provide guidance for future policymaking. It is for this reason that the Welsh Government is interested in gaining the public’s views on water, particularly regarding whether water is viewed as a finite resource and what the public’s motivations and barriers to saving water are.
  2. The aim of this research was to collect data regarding how water is perceived by the general public in Wales. There was a particular focus on attitudes towards water metering and water recycling, perceived barriers and motivations to reducing water use and current behaviours to reduce water use.