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Barriers to behaviour change in water efficiency (2016)

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This thesis determines and discusses the barriers to the use of behaviour change techniques (BCTs) in the UK water sector by interviewing and surveying a diverse range of influential people within the sector. Although there is enthusiasm in the UK water sector for the use of BCTs, misunderstanding and conflation of important elements of behavioural economics and BCTs and lack of experience are all major discouraging factors. The evaluation of BCT projects was most often perceived as the barrier that most prevented the effective use of BCTs. These factors must be addressed if BCTs are to be used widely and effectively in the water sector.